Medical Affairs Certificate Program Module E – Strategic partnering
Strategic partnering enables Medical Affairs professionals to co-create medical strategy and brand planning, ensuring that patient journey scenarios are accurately represented.
In a matrix organization, success relies on effective internal and external partnering, especially when leading without administrative authority. Medical Affairs professionals must work cross-functionally, taking ownership of all medical activities while providing crucial medical education both internally and externally. By collecting medical insights and defining patient needs, they can identify data gaps of marketed medicinal products, driving continuous improvement. A strong foundation in business acumen is also crucial to align medical strategies with broader business objectives.
Therefore, a dedicated training course on strategic partnering equips Medical Affairs professionals with the necessary skills for these collaborative and influential roles.
- Internal & external strategic partnering
- Cross-functional cooperation (Pre-Launch / Post-Launch)
- Medical stakeholder mapping
- Planning & reporting
- Integrated brand plan and medical affairs plans
The theory behind:
- Role of Medical Affairs in the product and patient journey
- Strategic partnering – providing medical leadership
- Integrated business plan
- Basics of a business plan and medical strategy
- Planning & reporting (targets, KPIs, outcomes)
- Medical stakeholder mapping (incl. KOL/TL management)
Hands on:
- Internal & external strategic partnering
- Cross-functional cooperation partnering in pre- and post-launch scenarios
- Integrated Brand Plan
After completion of this module, the participants will have the following Knowledge and understanding of
- Lifecycle of a medicinal product
- Medical strategy
- Integrated business planning and execution: pre-, peri- and post launch
- Strategic partnering
and will be able to apply in their jobs
- Co-create medical strategy and brand planning
- Establish patient journey scenarios Internal and external partnering
- Medical leadership without administrative authority – working in a matrix organization/cross-functional
- Ownership of all medical activities
- Collect medical insights and define patient needs
- Define data gaps of marketed medicinal products
- Knowledge of possible KPIs, outcome measure, surveys
- Business acumen
The following related topics/skills are also cross-referenced to other modules:
- Medical stakeholder mapping (Module A – Swiss Healthcare System)
Geschäftsführer
Sonntag Lifescience Consulting
Director Medical Affairs
EffRx Pharmaceuticals S.A.
Medical Director
Bayer (Schweiz) AG
Medical Affairs Certificate Program Module E – Strategic partnering
Hier anmeldenDatum
Donnerstag, 11. März 2027
Zeit
09.00 - 17.30
Sprache
English
Art der Veranstaltung
Seminar
Ort
shqa
Hirschmattstrasse 1, 6003 Luzern
Kosten pro Person (exkl. MwSt.)
CHF 980 .– (für shqa Mitglieder)
CHF 1'480 .– (für Nichtmitglieder)
In diesen Kosten inbegriffen sind: Seminarpräsentation und Teilnahmebestätigung
A practice-oriented, cross-company Medical Affairs education is rare — SHQA is filling this gap. The certificate program content provides me with hands-on examples and strategies for my daily job. Furthermore, the interactive sessions with expert instructors fostered a collaborative learning environment that I greatly appreciated.
Sandra Maamari, Medical Advisor / Bayer (Schweiz) AG
Teilnehmerin Seminar "Medical Affairs Certificate Program"
I really enjoyed the shqa Medical Affairs Strategic Partnering module. It offered a valuable opportunity to bring together key Medical Affairs concepts while exploring strategic partnering in a very practical and engaging way. The interactive discussions and real‑life examples made the learning tangible and truly enhanced how I think about effective cross‑functional collaboration
Dr. Lorraine Madur, Medical Operation Manager, Takeda Pharma AG
Participant Seminar Strategic Partnering for Medical Affairs